Editors' Comments

We've talked about the importance of media relations, but it is difficult to demonstrate those relationships on a website. Instead, we've asked a few editors and producers to post something for your information.

"Don't you just hate working with fresh-faced PR reps who have no clue what writers do? Bruce Freeman has lived on our side of the fence - he knows what writers actually need."
-- Neil J. Rubenking, Lead Analyst, OS and Security, PC Magazine

"Bruce Freeman is a hardworking, gregarious professional with tons of experience in the technology publishing and public relations field. He's also a heck of a nice guy."
--Michael Cohn, Editor-in-Chief, AccountingToday.com

"I've been working with Bruce and ProLine for years. He doesn't always have a client that fits with what I'm doing, but I never have to wonder if he does have a client that I need to know about. And he manages to keep me up to date on what his clients are doing in a way that's turned a business relationship into a friendship over the years. If only all PR contacts were like this!"
-- Ted Needleman Contributing Editor/columnist: Investor's Business Daily, Accounting Today, TECHedge, LAPTOP Magazine, PC Upgrade

I’ve known Bruce Freeman since our days working together at PC Magazine’s PC Labs. Bruce is a true professional. He worked hard developing relationships with vendors back then--in particular developing mini-trade shows for our Editors’ Days--and contributed to the magazine’s success in many other ways. Since he founded ProLine Communications, Bruce has maintained contact with me - keeping me abreast of all the great clients he is working with and making my job a whole lot easier when it comes to securing products for review and gaining access to technical experts when necessary. Bruce is friendly, gregarious and thoughtful and is a true pleasure to work with.
-- Joe Desposito, Editor-in-Chief, Electronic Design

"Professional public relations experts help the press by leading us to the truth, whether or not the truth is flattering to the client. Good PR folks will suggest a variety of sources from different parts of the opinion spectrum. And when the press is given access to the full story - the good and the bad - we invariably respond with a story that is balanced - one that strives for fairness. "
-- Beth Fitzgerald, Deputy Editor, NJBIZ

"PR agencies can serve as a valuable intermediary in helping companies get noticed by the media. Accomplished PR practictioners usually have personal relationships with key journalists, are aware of upcoming placement opportunities such as special feature sections, and know the subtleties of the media landscape that can generate news coverage in appropriate news outlets.

PR professionals can help busy corporate executives navigate today's complex media environment and identify hidden publicity opportunities that aren't apparent on conventional radar screens."
-- Neil Hershberg, Senior Vice President-Global Media, Business Wire

"The work of public relations professionals is part of the fuel that feeds the media industry, providing us with the information and story ideas we need to get our job done. They help us in our research and in setting up appropriate interviews.

Though we may shun the PR pitches at inappropriate times (deadlines), we turn to PR professionals in times of need. As a business writer, I see them as the gateway to the company."
-- Anthony Birritteri, Editor-in-Chief, New Jersey Business Magazine

"Bruce Freeman is an innovative public relations professional who is always ready to assist the media in achieving their objectives. He is a pleasure to work with."
-- Marlene J. Waldock, Host of New Jersey Business on News 12 New Jersey

"It's always a pleasure to work with public relations experts who are professional and know how to help the editorial process. When you come across a PR professional who quickly grasps the context of a story, communicates it to the client, and responds with just the information you need, you have a feeling of, Ah, someone understands, it's a good day. In my dealings with Proline Communications, I have felt I'm working with pros."
-- Penny Lunt, Executive Editor, Transform Magazine

"There are two types of p.r. people. The ones who call and say, "What's this issue's focus?' and the ones who call and say, 'I've got a resource for you.' I return the latter calls."
-- Dan Bolita, Editor, TODAY Magazine

Recent Articles

To give you a sense of some of the public relations effort we direct toward our own business, here are a few of our recently published articles. Please note that we are marketing a service and these articles are not designed to "sell" our potential customers with specifics. They are designed to promote the general reputation of ProLine and reinforce the concept our expertise in an indirect way.

Transforming Your Career: Necessity as the Mother of Invention
With One Tuchus, You Can't Dance at Two Weddings!
Winning Business Strategies in Uncertain Times: High-Tech Entrepreneurs Speak Out
Smart PR Strategies for Small Business Owners
Positioning Your Business
Fired! Start Your Own Business
How to Fail in Business Withour Really Trying
It's Not the Technology, It's the Psychology

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