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Initial Public Relations Strategies
Each Plan is Individually Customized to Meet a Client's Needs

Research and Strategy DevelopmentA strategic approach to media relations and public relations is the cornerstone of the marketing services provided by ProLine Communications

  • Identify primary and secondary markets.
  • Become familiar with product materials and current strategy.
  • Develop an over-all strategy for product/service and/or corporation.
  • Research and develop target lists for print and broadcast media,
    • May Include:
      • Primary and secondary market trade publications
      • Regional publications
      • News organizations (dailies, financial and magazines),
      • Radio
      • Network and cable television.


Materials Development

  • Create and/or update media kits:
    • Press Releases
    • Product fact sheets
    • Company backgrounds
    • Executive biographies
    • Folders
    • Other elements dependent upon industry and competitive standards


Media Relations

  • Contact target media list
    • Distribute press releases and follow-up with editors.
  • Research and develop editorial opportunity stories by publication issue and date.
    • Arrange to provide evaluation copies of products and follow-up.
  • "Pitch" the editors by setting up interviews and developing story angles.
  • Schedule media tours.
  • Set-up trade-show interviews when appropriate.

Extended List of Services

A strategic approach to media relations and public relations is the cornerstone of the marketing services provided by ProLine CommunicationsResearch and Strategy Development Continued

  • Repeat Initial Strategy for New Products or Services.
  • Repeat initial strategy and extend service process with secondary market.
  • Repeat initial strategy and extended service process with international markets.


Materials Development Continued

  • Reprint selected articles -- repeat appropriately as articles are published and distribute them with other new or selected marketing materials.
  • Create and distribute follow-up press releases to keep product/service/company name familiar.


Media Relations ContinuedA strategic approach to media relations and public relations is the cornerstone of the marketing services provided by ProLine Communications

  • Promote editors' relationships with company spokesperson.
  • Attend scheduled press tours, including pre-attendance reviews and confirmations, smoothing the way with editors on-site and following up with requested materials, etc.
  • Follow-up to opportunistic pieces.
    • Includes product roundups and side-by-side comparisons.
  • Follow-up with media direct coverage based on interviews.
    • Continue pitching story angles and draft byline stories.


Other Services

  • Develop speaker and panel discussion opportunities for company spokesperson.
  • Submit product and lobby for industry, media and trade show awards.
  • Create, implement or coordinate public relations events
    • Parties
    • Roll-outs
    • Event Sponsorship
    • Provide Marketing Services as needed including:
      • Campaign concepts
      • Graphic design
      • Telemarketing
      • Product packaging
      • Website strategies
      • Other elements dependent upon industry and competitive standards

 

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