Vice President Strategic Marketing
Diana Wilcox Layman, vice president of ProLine
Communications, received her Bachelor of Science (1982) in marketing and
management from New York University's College of Business and Public Administration.
After graduation, Ms. Layman joined Dynamic Microprocessor Associates,
a software manufacturer, and became a marketing manager within two years.
Expanding her horizons, she joined a larger software manufacturer, Data
Access Corporation, where she held several sales and marketing management
positions culminating in the command of a two million dollar annual marketing
budget. During this time, she also served as a member of Data Access Corporation's
executive management committee for long term and strategic planning.
Ms. Layman continued building her knowledge
base in high technology marketing by joining Ramm Advertising. As a senior
account executive, she worked with a variety of hardware and software
clients on large, high-impact campaigns. In 1995, Ms Layman joined ProLine
Communications as a free-lance consultant while she worked on writing
her first novel. Now, taking a more active role as vice president of strategic
marketing, Ms. Layman helps ProLine clients plan marketing campaigns for
new product introductions and maturing product lines.
Ms. Layman's extensive professional writing
experience includes sales seminars, telemarketing scripts, sales literature,
product demonstration presentations, product documentation, public relations
materials and a wide variety of speeches and articles. She has the ability
to take very technical material and make it palatable to a broad audience.
This, combined with her practical approach to new product introduction,
trade show and promotion planning, pricing and distribution strategy provides
ProLine clients with a unique combination of sound strategic planning
and experienced tactical perspective.
Diana Wilcox Layman is married, with two
daughters, adopted from China. Ms. Layman is very active in community
affairs, serving as an elected member of her local school board.