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June 1, 2002


'Be Your Own Boss' Segment To Join News 12 New Jersey's
New Jersey Business


New Jersey Business, with Marlene Waldock, will begin airing a regular feature entitled 'Be Your Own Boss' during its customary time slots beginning on June 29th and 30th. Ms. Waldock, along with successful entrepreneur Bruce Freeman and guests will discuss issues surrounding the start-up, implementation and successful development of small businesses in New Jersey. The first guest will be Karin Abarbanel, the author of several books, including, How To Succeed on Your Own.

Bruce Freeman is the president of ProLine Communications, a successful marketing and media relations firm and an adjunct professor of marketing and public relations at Kean University. Karin Abarbanel, an author and marketing specialist, has written extensively on job trends, networking, changing technology, and small business. In the first segment, Mr. Freeman and Ms Abarbanel will explore issues regarding emotional challenges faced when making the move from employee to entrepreneur.

"It's terrific to see the media acknowledging the existence of the entrepreneurial spirit here in New Jersey," noted Jay Trien, of the accounting firm Trien, Rosenberg and president of the Venture Association of New Jersey. "Our economic health is fueled by small business and the perspective of the professionals at New Jersey Business Weekend Report's 'Be Your Own Boss' will raise awareness knowledge and confidence amongst entrepreneurs and consumers alike," concluded Trien.

'Be Your Own Boss' is seeking interesting stories from successful business owners in New Jersey for future broadcasts. For consideration, please contact Bruce Freeman at (973) 716-9457 or bfreeman@proline-com.com [E-MAIL]

 

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