Diana Wilcox Layman
Vice President Strategic Marketing
Diana Wilcox Layman, vice president of ProLine Communications, received her Bachelor of Science (1982) in marketing and management from New York University's College of Business and Public Administration. After graduation, Ms. Layman joined Dynamic Microprocessor Associates, a software manufacturer, and became a marketing manager within two years. Expanding her horizons, she joined a larger software manufacturer, Data Access Corporation, where she held several sales and marketing management positions culminating in the command of a two million dollar annual marketing budget. During this time, she also served as a member of Data Access Corporation's executive management committee for long term and strategic planning.
Ms. Layman continued building her knowledge base in high technology marketing by joining Ramm Advertising. As a senior account executive, she worked with a variety of hardware and software clients on large, high-impact campaigns. In 1995, Ms Layman joined ProLine Communications as a free-lance consultant while she worked on writing her first novel. Now, taking a more active role as vice president of strategic marketing, Ms. Layman helps ProLine clients plan marketing campaigns for new product introductions and maturing product lines.
Ms. Layman's extensive professional writing experience includes sales seminars, telemarketing scripts, sales literature, product demonstration presentations, product documentation, public relations materials and a wide variety of speeches and articles. She has the ability to take very technical material and make it palatable to a broad audience. This, combined with her practical approach to new product introduction, trade show and promotion planning, pricing and distribution strategy provides ProLine clients with a unique combination of sound strategic planning and experienced tactical perspective.
Diana Wilcox Layman is married, with two daughters, adopted from China. Ms. Layman is very active in community affairs, serving as an elected member of her local school board.